排序方式: 共有108条查询结果,搜索用时 15 毫秒
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Hans Sebastian Heese 《海军后勤学研究》2010,57(5):441-459
Private‐label products are of increasing importance in many retail categories. While national‐brand products are designed by the manufacturer and sold by the retailer, the positioning of store‐brand products is under the complete control of the retailer. We consider a scenario where products differ on a performance quality dimension and we analyze how retailer–manufacturer interactions in product positioning are affected by the introduction of a private‐label product. Specifically, we consider a national‐brand manufacturer who determines the quality of its product as well the product's wholesale price charged to the retailer. Given the national‐brand quality and wholesale price, the retailer then decides the quality level of its store brand and sets the retail prices for both products. We find that a manufacturer can derive substantial benefits from considering a retailer's store‐brand introduction when determining the national brand's quality and wholesale price. If the retailer has a significant cost disadvantage in producing high‐quality products, the manufacturer does not need to adjust the quality of the national‐brand product, but he should offer a wholesale price discount to ensure its distribution through the retailer. If the retailer is competitive in providing products of high‐quality, the manufacturer should reduce this wholesale price discount and increase the national‐brand quality to mitigate competition. Interestingly, we find the retailer has incentive to announce a store‐brand introduction to induce the manufacturer's consideration of these plans in determining the national‐brand product quality and wholesale price. © 2010 Wiley Periodicals, Inc. Naval Research Logistics, 2010 相似文献
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高空长航时太阳能飞机是当前的前沿热点方向,可实现月量级的长期驻空,并形成“时间持久+区域保持”的新型应用能力。系统总结了高空长航时太阳能飞机三阶段发展历程,包括初期探索阶段、快速发展阶段、实用能力验证与应用示范阶段,重点阐述国外典型发展计划,深入分析气动布局设计、储能电池、高空推进、大尺度结构、飞行控制等面临的主要技术挑战,并提出重点攻关方向建议,为高空长航时太阳能飞机创新发展提供参考。 相似文献
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极板是脉冲等离子体推力器(PPT)的关键部件之一,极板构型对PPT性能有重要影响。分析表明:保持极板其他参数不变,增大极板张角或减少极板末端宽度都会提高推力器效率的理论上限。以理论分析为指导,分别对采用矩形、梯形和舌形三种形状极板的0°、28°、54°和74°张角共12套极板的PPT性能进行了实验研究,结果表明:对于不同形状的极板,极板张角对PPT性能的影响呈现出不同的规律;元冲量和单脉冲烧蚀质量随极板张角的变化规律基本相同;比冲随极板张角的增大先减小后增大,存在一个转折张角,对于不同形状的极板,其转折张角不同;在不同的极板张角下,极板形状对推力器效率具有不同的影响规律。 相似文献
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为了准确预测备件需求数量,针对具体的保障对象和保障环境特点,需要选择合适的评价保障指标。本文针对单舰船在海上执行训练任务时的随舰备件保障问题,在分析影响随舰备件配置各因素的基础上,通过比较分析各评价保障指标的适用特点,选择满足率作为随舰备件的评价保障指标。从而给出了基于满足率模型的随舰单备件配置方法,能够为部队装备保障人员制定合理的保障方案提供决策依据。 相似文献
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针对电子系统和设备设计的需要,本文提出一种面向产品对象的数据模型——设计体模型。阐述了产品数据的配置管理和版本管理的实施策略。 相似文献
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Wang Wei 《国防科技大学学报》1995,17(3):126-130
THEDETERMINATIONOFTHEDEFLECTIONOFVERTICALUSINGINERTIALSURVEYINGSYSTEMWangWei(DepartmentofAutomaticControl,NUDT,Changsha,41007... 相似文献